Sunday, September 19, 2010

Crystal Adds Voluntourism to Excursion Offerings

This fall, Crystal Cruises’ guests will be given the opportunity to “give something back” while stopped at Valetta, Malta.

Passengers aboard the Crystal Serenity’s 12-day Mediterranean/Holy Land Voyage can opt to “Go Green” while in Malta and help the environment and local economy by planting trees in the island’s only national park, donating food at a local charity and learning eco-conscious planting and harvesting practices at a local organic farm.

The optional excursion is nearly eight hours long, and costs $95 per person. The experience begins with a visit to Ta’ Qali National Park, where guests will plant trees and learn about the park’s conservation efforts. Following a guided tour and lunch at Ta’ Zeppi Organic Farm, guests will visit a local orphan refuge where they will donate food and interact with the children.

“This excursion affords guests the opportunity to contribute to the local needs in Valetta, and also gain a better understanding of the environmental efforts of the destination,” said John Stoll, vice president, land and port operations. “Like so many Crystal Adventures, this experience offers a new point of view for guests who want to explore destinations from a deeper, more informed perspective.”

The Valetta excursion is a prelude to a larger program, called “You Care, We Care,” debuting in 2011, a spokesperson for Crystal Cruises told Travel Market Report at a recent CLIA luxury and river cruising event.

As part of the larger program, in 2011 Crystal will offer one complimentary voluntourism shore excursion on every itinerary. Guests with an altruistic bent will be able to pay it forward in destinations like Peru, South Africa, Ecuador, and Mexico among others. At least 20 excursions will be made available throughout the course of the year.

“There’s been a level of interest from our guests on how they can help,” the spokesperson said, adding that agents have also informed Crystal their clients are inquiring about voluntourism.
Agents will be able to sign their clients up for the excursion before hand. Group sizes will be limited.

From the “Travel Market Report”